Sellers: I just don’t get it. You’re selling the biggest asset you probably own, yet you’re OK with your house being presented to potential Buyers like this. Do you really think photos like this bring in top dollar?

Selling real estate is a second career for most agents and many (us included) considered it for years before finally taking the plunge. We often work with Buyers and Sellers who we think would make great real estate agents, so we figured we’d dedicate a Buzz-Feed style blog to help convince them: 5 Signs You’re […]

We Don’t Actually Want To Capitalize The First Letter of Every Word Of Our Property Listings – the Toronto MLS system automatically capitalizes our property descriptions that way. We don’t really want to put our title (Sales Representative) and contact information on everything – Ontario real estate marketing rules require us to. Pens, greeting cards, social media accounts […]

Ever wonder what REALTORS really mean? See below for the BREL translation of frequently used property description phrases… Amazing price/Priced below market! – Probably NOT an amazing price or priced below market Bigger than it appears – NOT big or I took those crappy photos on my Blackberry. Calling all Contractors! – Literally, this is […]

When it comes to selling our clients’ homes, the BREL team’s business model is based on an all-inclusive price – we know what it takes to sell your house or condo, and we won’t take any shortcuts to get you the best price. We pay for a lot of stuff that most agents don’t pay […]

There’s nothing I love more than hanging out with people who are smarter than me. For years now, I’ve travelled across the US and Canada to attend conferences and have been fortunate to have forged real life relationships with some of North America’s top real estate agents and marketing experts. It helps me stay at […]

Occupational Hazard #1: Sometimes I Fall in Love One of the occupational hazards of being a real estate agent is that I see a lot of homes. Big houses. Little houses. Modern houses. Character houses. Houses under $500K. Houses over $1 million.  And sometimes, I fall in love. Often my clients end up buying the […]

Ever wonder what real estate agents do all week long? Here’s how Brendan and I spent last week: Monday Mel: Planned a new marketing campaign; stalked the MLS; wrote 2 blogs; made 5 phone calls, wrote 49 emails. Brendan: Scoped out the competition for an upcoming downtown condo listing; met potential Seller; sent out the […]

It’s big. It’s hairy. It’s ugly. And it’s growing in strength every day. That’s right, it’s Brendan’s moustache, and there’s only one way to stop it: DONATE to the cause. Yes that means YOU, you cheap bastards. What’s that? You’re a prostate HATER? No? Then prove it. Otherwise this blog might end up being held […]

I’m writing this as I watch the Rob Ford gong-show unfold live on TV. We’re awaiting an announcement from Mayor Ford himself (post his admission of using crack cocaine) and this unfortunate Toronto scandal is the top story on CNN. Not exactly the kind of media attention Torontonians hope for. And so without further ado…I […]