When you list your homes for sale in Toronto, you want two things:
- The highest possible price in the least amount of time on market
- A smooth selling experience with minimal inconvenience and hiccups
The coronavirus pandemic has reshaped your daily life and rituals, but it doesn’t have to impact your selling goals too. While the process and mechanics of selling a home have been updated to reflect the ‘new normal’, the goals remain the same.
These days, successful real estate sales depend on:
- Reaching Buyers Online, beyond the MLS
- Virtual Showing Opportunities that give Buyers a traditional ‘first showing’ or ‘open house’ moment so they still experience love at first sight
- Safe In-Person Showings that encourage the right people to see a home in person, while minimizing risk
- Right Pricing Strategies and agent negotiating skills to succeed in an uncertain market with a nervous pool of buyers
- Smooth Seller Experiences that hinge on communication, trust and transparency, provided by skilled experts able to manoeuvre unique circumstances
What Sellers Can Expect from the BREL team:
Digital-first is not new for us – it’s been at our core since day one. But we’ve re-imagined the process of selling a home to serve you better.
Experience, Expertise and Negotiating Skills
- Strategic thinking and solid execution based on having helped hundreds of Sellers just like you
- Top-notch pricing and negotiation skills from a team of Certified Negotiation Experts
Unmatched Digital Listing Marketing
- Powerful online, social and email marketing that gets results
- HDR photography, 3-D walkthroughs, floor plans and immersive online home tour experiences for Buyers
- Unparalleled marketing reach and exposure
- Click here to see a sample of our immersive home tour experience
Smooth Seller Experiences & Staging
- Easier home prep, with professional cleaning (included in our commission) and access to our Safe Partner home service professionals
- Complimentary home staging for 30 days by UPstaging, our very own staging company, with full-time design staff, a warehouse full of furniture, accessories and a moving truck
- Digital document signing and virtual ‘face-to-face offers’
- BREL Buyers and Sellers have left more than 500 reviews on Google, Yelp, Zillow, Real Satisfied and Facebook.
Virtual First Showings + Safe In-Person Second Showings
- Unique Virtual First Showings process and tools for Buyers and their agents optimizes the virtual househunting experience
- Safe in-Person Showing protocols including safety kits, handwashing stations, guest pre-screening and showing appointment guidelines to minimize risk
Results & Guarantees
- An enviable track record of results + proven ability to pivot and adapt to changing market circumstances
- We guarantee:
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- Responsiveness, availability and communication
- No bad marketing, fridge magnets or spam. And no B.S.
Click here to read our guarantees and our No BS Code of Conduct.
Want to get started?
The first step is a consultation (virtual or in-person-at-a-distance) to discuss your goals.

Unmatched Digital Marketing
These days, making people fall in love with your home online is more important than ever. Announcing a home is for sale on the MLS should only be the beginning.
Effective marketing means giving potential Buyers the opportunity to experience every detail, safely, from the comfort of their own space.
We reach more Buyers online:
Our listings dominate online, with dedicated property websites and prominent promotion on our website that attracts 75,000+ visitors monthly. Our social media and email marketing campaigns allow thousands of Buyers to find your home online, in places where they’re already spending their online time.
We give Buyers an immersive virtual house hunting experience:
Today’s Buyers are craving online details like never before. Our virtual Buyer experience includes:
- Gorgeous HDR photography
- 3-D Walk-through tours and videos
- Floorplans
- Professionally copywritten property details highlighting the obvious and unique features, renovations, upgrades and what we love about the home
- Maps and detailed neighbourhood information
- A dedicated BREL Buyer agent, who is familiar with the home, but independent from your listing agent, to help unrepresented Buyers
We help Buyers fall in love:
And when it comes to falling in love online? Some things haven’t changed. We:
- Enlist our stagers to bring out the best in every room in your home
- Tell stories and use words that evoke emotion
All-in Pricing
Our all-in-one pricing means that we pay for:
- Staging for 30 days
- Professional cleaning/disinfecting
- A pre-listing home inspection or status certificate
- Professional photography, videography, floor plans
- Comprehensive online and offline marketing campaigns
Ready to expect more from your real estate selling experience? Call, email or text for more information or to get started.


Thinking of selling with BREL?
Find out what it’s like to list your home for sale with the BREL team.

Selling?
Click below to access some of our most popular content for Toronto Sellers:
Looking to buy or sell outside Toronto?
The BREL team has you covered.
We’ve partnered with the best REALTORS throughout Ontario and in major cities across Canada and the US. Our partners have been vetted for experience, expertise and client satisfaction and we’d be happy to introduce you.
