When you list your homes for sale in Toronto, you want two things:

  1. The highest possible price in the least amount of time on market
  2. A smooth selling experience with minimal inconvenience and hiccups 

COVID has reshaped your daily life and rituals, but it doesn’t have to impact your selling goals too. While the process and mechanics of selling a home are a bit different, the goals remain the same.

In 2021, successful real estate sales depend on:

  1. Reaching Buyers Online, beyond the MLS
  2. Virtual Showing Opportunities that give Buyers a traditional ‘first showing’ or ‘open house’ moment so they still experience love at first sight
  3. Safe In-Person Showings that encourage the right people to see a home in person, while minimizing risk
  4. Right Pricing Strategies and agent negotiating skills to succeed in an uncertain market with a nervous pool of buyers
  5. Smooth Seller Experiences that hinge on communication, trust and transparency, provided by skilled experts able to manoeuvre unique circumstances

What Sellers Can Expect from the BREL team:

Digital-first is not new for us – it’s been at our core since day one. But we’ve re-imagined the process of selling a home to serve you better.

the BREL team stats 2021

Experience, Expertise and Negotiating Skills

  • Strategic thinking and solid execution based on having helped hundreds of Sellers just like you
  • Top-notch pricing and negotiation skills from a team of Certified Negotiation Experts

Unmatched Digital Listing Marketing

Smooth Seller Experiences & Staging

  • Easier home prep, with professional cleaning (included in our commission) and access to our Safe Partner home service professionals
  • Complimentary home staging for 30 days by UPstaging, our very own staging company, with full-time design staff, a warehouse full of furniture, accessories and a moving truck
  • Digital document signing and virtual ‘face-to-face offers’ 
  • BREL Buyers and Sellers have left more than 500 reviews on Google, Yelp, Zillow, Real Satisfied and Facebook.

Virtual First Showings + Safe In-Person Second Showings

  • Unique Virtual First Showings process and tools for Buyers and their agents optimizes the virtual househunting experience
  • Safe in-Person Showing protocols including safety kits, handwashing stations, guest pre-screening and showing appointment guidelines to minimize risk

Results & Guarantees

  • An enviable track record of results + proven ability to pivot and adapt to changing market circumstances
  • We guarantee:
    • Responsiveness, availability and communication
    • No bad marketing, fridge magnets or spam. And no B.S.

Click here to read our guarantees and our No BS Code of Conduct.

Want to get started?

The first step is a consultation (virtual or in-person-at-a-distance) to discuss your goals.

Contact Us

Unmatched Digital Marketing

These days, making people fall in love with your home online is more important than ever. Announcing a home is for sale on the MLS should only be the beginning.
Effective marketing means giving potential Buyers the opportunity to experience every detail, safely, from the comfort of their own space.

We reach more Buyers online:

Our listings dominate online, with dedicated property websites and prominent promotion on our website that attracts 75,000+ visitors monthly. Our social media and email marketing campaigns allow thousands of Buyers to find your home online, in places where they’re already spending their online time.

We give Buyers an immersive virtual house hunting experience:

Today’s Buyers are craving online details like never before. Our virtual Buyer experience includes:

  • Gorgeous HDR photography
  • 3-D Walk-through tours and videos
  • Floorplans
  • Professionally copywritten property details highlighting the obvious and unique features, renovations, upgrades and what we love about the home
  • Maps and detailed neighbourhood information
  • A dedicated BREL Buyer agent, who is familiar with the home, but independent from your listing agent, to help unrepresented Buyers

We help Buyers fall in love:

And when it comes to falling in love online? Some things haven’t changed. We:

  • Enlist our stagers to bring out the best in every room in your home
  • Tell stories and use words that evoke emotion 

 Read more about our marketing

Staging That Sells:
The UPstaging UPlift

Check out more Before & Afters

UPstage the Competition

Our UPstaging team will take your home up a notch, or two…or as many as necessary to create a space that’s irresistible to Buyers. It’s a fact: staged homes sell faster and for more money. Our team is prepared with all the latest safety and protection protocols.

UPstaging UPlift

Our staging company, UPstaging, is exclusive to BREL clients. UPstaging optimizes the use, look and feel of every room in your home, without making it feel artificial. We call it the UPstaging UPlift and it’s included in our commission.

Included extras: help to coordinate the preparation of your home, staging, professional cleaning and preferred access to our trusted Safe Partner home professionals.

All-in Pricing

Our all-in-one pricing means that we pay for:

Ready to expect more from your real estate selling experience? Call, email or text for more information or to get started.

Contact Us

Send us a message below, call us at 416-274-2068 or text 416-568-0427.

  • This field is for validation purposes and should be left unchanged.

Thinking of selling with BREL?

Find out what it’s like to list your home for sale with the BREL team.


Click below to access some of our most popular content for Toronto Sellers:

Sure, we sell a lot of homes and have stats that make people take notice.

But what’s it really like to buy or sell with the BREL team?

Click above to read reviews.

Looking to buy or sell outside Toronto?

The BREL team has you covered.

We’ve partnered with the best REALTORS throughout Ontario and in major cities across Canada and the US. Our partners have been vetted for experience, expertise and client satisfaction and we’d be happy to introduce you.

Learn More