Expect More
We think Toronto Sellers should Expect More from their real estate selling experience. When homeowners choose to sell with BREL, they get:
More Experience and Expertise
- The combined experience of a team of top-notch agents AND dedicated full-time expertise in staging, marketing and administration
More Services
- Assisted home preparation, professional cleaning and complimentary staging (aka the BREL Makeover)
More Marketing
- HDR photography, floor plans and interactive online tours
- Unparalleled marketing reach and exposure
More Negotiating Skills
- Top-notch pricing and negotiation skills from a team of Certified Negotiation Experts
A Better Experience
- Formal Seller onboarding process so our Sellers always know what to expect
- Real concierge services that make selling easier
- Our Communication and Happy Seller Guarantees
- All-inclusive commission
Staging That Sells: The BREL Makeover
True, your home is only worth how much a Buyer thinks it’s worth – but there’s a lot that can be done to influence that perception. That’s why we have a full-time, in-house staging team, exclusive to BREL clients. Their job is to optimize the use, look and feel of every room in your home, without making it feel artificial – we call it the BREL Makeover.
Included in the BREL Makeover: help preparing your home for sale, staging, professional cleaning and preferred access to more than 100 trusted home professionals. The best part? Our Makeover services are included in our commission.
Click here to learn more about the BREL Makeover.
Unparalleled Marketing
There’s a lot more to marketing your home than just listing it on the MLS – at least if you want top dollar. We go far beyond MLS to expose your property to the most Buyers possible:
We help buyers fall in love
We connect emotionally with your target Buyer through outstanding HDR photography, floor plans/video/interactive tours and targeted copywriting. Our goal is to make Buyers fall in love with your home before they ever walk in the door.
We reach more buyers online
Our listings dominate online, with dedicated property websites and prominent promotion on our website that attracts 60,000+ visitors monthly. Our social media and email marketing campaigns allow thousands of Buyers to find your home online, in places where they’re already spending their online time.
We reach more buyers ‘old school’
We appreciate the importance of print marketing as part of a comprehensive marketing campaign and produce high quality feature sheets and neighbourhood infographics for every home we sell. Bonus: our sexy ‘For Sale’ signs get noticed.
We reach more foreign buyers
We have a dedicated marketing plan to reach foreign Buyers and experience dealing with their unique requirements.
We reach more agents working with buyers
Through email campaigns, targeted marketing and exclusive agent open houses.
We’re With You Every Step of the Way
The BREL Experience:
The BREL Selling process includes a written staging consultation, workback schedules, and follow up and communication through to closing day. Click here to read more about how the BREL Concierge helps our Sellers.
Pricing and Negotiation Strategies for Top $$
We know what sells, what doesn’t and why..and the reason is often pricing. As experts in pricing and negotiating, we work with our Sellers to get them top dollar while avoiding the many potential pitfalls.
Bonus: Every BREL agent is a Certified Negotiation Expert so we’ve got a bag full of negotiation strategies and tactics.
All-in Pricing
Our all-in-one pricing means that we pay for:
- Staging
- Professional cleaning
- A pre-listing home inspection (for houses) or status certificate (for condos)
- Professional photography, videography, floor plans
- Comprehensive online and offline marketing campaigns
