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Think you know what your real estate agent does? Here are 50+ ways your agent can help when you’re selling your home:

  1. Help you identify your selling goals and expectations
  2. Recommend ideal timing to list your home, balancing what’s best for you with what’s happening in the market (Related: When’s the best time to list your home for sale?)
  3. Provide a market valuation and prepare a comparable market analysis (CMA)
  4. Provide guidance and advice on how best to prepare your home for sale (Related: 30 Days to Preparing Your House for Sale)
  5. Connect you with cleaning companies and tradespeople to assist in home preparation 
  6. Coordinate staging consultations and professional stagers to optimize the look and feel of your home (internally or externally). Some agents (like us) actually coordinate and PAY for staging!
  7. Procure furniture and accessories and manage any internal staging inventories
  8. Guide you on ways to optimally showcase the outside of your home and yard
  9. Provide pricing strategy options and recommendations
  10. Help educate you through every step of the process
  11. Ensure you understand what you need to disclose to potential Buyers (Related: All About Disclosures)
  12. Mediate the (sometimes) complicated relationships between spouses and others involved in the selling process 
  13. Install a lockbox and make an extra key so other agents can easily show your home
  14. Help you manage the stress and emotions that are part of selling a home
  15. Identify the highlights of your home that will matter to your target Buyers
  16. Write engaging copy to make your home appeal to the right Buyers
  17. Coordinate photographers, videographers and floor plan people
  18. Post your home on the MLS
  19. Advertise your home online 
  20. Market your home on social media
  21. Share your home via email to potential buyers and their agents
  22. Promote your home to other agents
  23. Educate potential Buyers about your neighbourhood
  24. Install (or coordinate to install) ‘For Sale’ signage
  25. Prepare in-home marketing, from feature sheets to neighbourhood infographics to signage
  26. Protect your legal interests at all times
  27. Provide guidance about the best ways and times for you to show your home to potential Buyers and their agents
  28. Anticipate problems that may occur with the legal title of your home (mistakes in your home’s registration, easements, etc.)
  29. Order condo status certificates and provide them to interested buyers (Related: Understanding the Status Certificate)
  30. Obsessively update the MLS to see new listings that might affect your sale
  31. Help navigate the speed bumps that can occur when selling a home
  32. Provide current market intelligence, beyond the monthly statistics. What’s really happening out there? 
  33. Coordinate and schedule showings for Sellers
  34. Gather feedback from agents who’ve shown your home
  35. Host open houses (in-person or virtual)
  36. Respond to unrepresented Buyers and answer their questions about your home
  37. Provide competitive intelligence…what other homes are competing with yours for the same kind of Buyer? 
  38. Help identify why your home might not be selling and suggest new strategies (Related: Why is My Home Not Selling?)
  39. Develop strong relationships and communicate (sometimes endlessly) with the agents showing your home, 24/7
  40. Provide ongoing feedback about the state of your sale
  41. Set expectations about offers and the offer process (Related: What to Expect on Offer Night)
  42. Manage the multiple offer process if you get a bidding war
  43. Help you understand the legal paperwork, what you’re signing and why (Related: Ontario Paperwork Explained – for Sellers)
  44. Negotiate the price, conditions and terms of offers, always in your best interest.
  45. Coordinate receipt of the Buyer’s deposit (Related: All About Deposits)
  46. Coordinate home inspections (pre or post) offer (Related: Should You Get a Pre-Listing Home Inspection?)
  47. Manage required waivers and amendments for offers with conditions
  48. Coordinate with appraisers and assist if things don’t go as planned. (Related: All About Appraisals)
  49. Connect your lawyer with the Buyer’s lawyer so they can facilitate the closing
  50. Install a SOLD sign 🙌
  51. Hold your hand through to closing day, navigating any issues that arise
  52. Celebrate with you after a successful sale and closing 🍾

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