True, your home is only worth how much a buyer thinks it’s worth – but there’s a lot that can be done to influence that perception. That’s why we have a full-time Certified Stager on our team, exclusive to BREL clients. Our Stager’s job is to optimize the use, look and feel of every room in your home, without making it feel artificial – we call it the BREL Makeover.
Included in the BREL Makeover: help preparing your home for sale, staging, professional deep cleaning and preferred access to more than 100 trusted home professionals. The best part? Our Makeover services are included in our commission.
Click here to learn more about the BREL Makeover.
There’s a lot more to marketing your home than just putting it on the MLS – at least if you want top dollar. We go far beyond MLS to expose your property to the most buyers possible. We connect emotionally with your target buyer through outstanding photography, video and copywriting so they come and see for themselves. Our goal is to make buyers fall in love with your home before they ever walk in the door.
Our listing marketing campaigns target 3 audiences: Buyers who are already in the market; real estate agents working with Buyers; and people who don’t even know they want to buy a house yet (let alone in your neighbourhood).
ONLINE – Our home listings dominate online, with dedicated property websites and prominent promotion on our website that attracts 30,000 visitors every month. In 2014, our listings were viewed more than 60,000 times on our website, more than on Canada’s top online listing portal, realtor.ca.
SOCIAL MEDIA AND EMAIL MARKETING – Our social media reach and email marketing campaigns allow thousands of Buyers you find your home online, in the places where they’re already spending their online time. Even more powerful, our listings look so good, buyers share them with their friends–leveraging the viral nature of social media.
PHOTOGRAPHY – Our photographers tell the story of your house. Our photos look so good online that buyers can’t wait to see your home in person.
VIDEOGRAPHY – Our listing videos and tours answer every buyer’s #1 question: What would it feel like to live here? See it for yourself.
PRINT MARKETING – We appreciate the importance of print marketing as part of a comprehensive marketing campaign and produce high quality feature sheets and neighbourhood infographics for every home we sell. See it for yourself here.
We know that selling a home can be stressful – and sometimes downright painful. That’s why our team’s mandate is to look after the details so our busy Sellers don’t have to. We have a dedicated Concierge tasked with making our Sellers’ lives easier – at no extra cost to you. From coordinating junk removal to running errands, our Concierge is here to help.
Click here to learn more about how the BREL Concierge helps our Sellers.
We know what sells, what doesn’t, and why…and the reason is often pricing. As experts in pricing and negotiating, we work with our clients to get them top dollar while avoiding the many potential pitfalls. For every success story in the news, there are countless failures you never hear about. We make sure you end up on the right side of the equation.
AVERAGE NUMBER OF DAYS ON THE MARKET – 2015
Houses – 6 DOM
Condos – 23 DOM
AVERAGE SALES PRICE TO ASKING – 2015
Houses – 103.5% of asking
Condos – 99% of asking
Our marketing, staging and pricing strategies get results where it matters: in your pocket book.
Of course selling your home isn’t just about how much money you make – the road to that money matters too. We pride ourselves on providing our sellers with an awesome selling experience, through frank advice, communication and responsiveness. We try to remove the pain from the process.
Our all-in-one pricing means that we pay for:
Staging (aka the BREL Makeover)
A pre-listing home inspection (for houses) or status certificate (for condos)
Professional photography, videography, floor plans
Comprehensive online and offline marketing campaigns
Our sellers also have access to:
Our full-time concierge
Our trusted network of home professionals