By the time we’re done, you’ll wonder why you didn’t always live this way.
A professionally cleaned and staged home can add tens of thousands of dollars to the sale price of your house or condo. Homes that Buyers can picture themselves moving right into sell faster and for more money.
We believe so strongly in the value of staging for the perception of value, that we own our very own staging company, UPstaging. UPstaging has a carefully curated collection of furniture and accessories, exclusive to BREL clients.
Bonus: our home preparation and staging services are included in our commission.
Our goal is to make Buyers fall madly in love with your home. Our design team can use your current furniture and style as the canvas, or completely reimagine your space to make it show its absolute best. Great staging can make a space feel aspirational.
We believe every home has the potential to be the envy of others.
At the BREL team, staging is just one part of how we prepare a home for sale. We like to call how we transform a Seller’s home the UPstaging UPlift. It includes:
- Staging consultation with a detailed preparation plan for the Seller
- Access to 99 trusted home professionals providing 50 types of services
- Help coordinating home preparation and wrangling tradespeople
- Professional cleaning
- Staging of your home, including furniture and accessories
- De-staging after your successful sale
The UPstaging UPlift: What to Expect
Step 1: The Staging Consultation
The staging consultation can take up to an hour and includes a complete evaluation of your home. The written report includes a room-by-room analysis with a detailed task list for you, the Seller, a staging plan for our Design team and a timeline.
Step 2: Home Preparations
Sometimes, a home requires a little extra love to get it ready for sale. We have relationships with 99 home professionals covering over 50 types of home services, and we’re more than happy to introduce you. Better yet, we can spearhead coordinating a crew to help you prepare your home. Your role in preparing your home may include:
- De-cluttering and depersonalizing your space
- Packing and storing unneeded items off-site
- Tending to the front and backyards
- Repairs and renovations
We have handymen, painters, carpet cleaners, plumbers, electricians, gardeners….you name it, and we’ve probably got a guy or gal for it.
Step 3: Staging Day
The UPstaging UPlift normally takes place during the 2 days before your home is listed for sale, and can take anywhere from 5 to 15 hours. It usually includes:
- Rearranging your existing furniture to optimize the use and flow of each room
- Adding and subtracting furniture, art and accessories
- Enhancing your current lighting
- Linens & bath accessories
- Flowers and greenery
- Professional cleaning (paid for by us)
It’s usually best if you aren’t home on staging day…though we love being there when you see the results!
Step 4: The De-Staging
Once your home is sold, our team returns to your home to de-stage…so you can go back to living normally.
The Not-so-Small Fine Print
- Our staging, cleaning, and concierge services are generally included in our commission fee for 30 days- some restrictions may apply
- Sellers are asked to sign a Staging Contract and an Exclusive Listing Agreement to cover the time between the Listing Consultation and the Listing date
- We have a warehouse full of furniture and accessories and rarely need to rent anything beyond. If additional furniture rentals are required, we will discuss any associated costs prior to renting.
- Additional fees apply for staging vacant homes.