With 44,000+ real estate agents in Toronto, it’s easy to get overwhelmed when choosing one to help you sell your home. The good news: real estate agents are in the marketing and sales business – so how they market and sell themselves gives you a pretty good idea about the kind of marketing and results […]

Dear Real Estate Industry, You know that I love you, right? But I’ve wanted to write you this letter for a very long time.   I know you think I’m a nag because I keep going on and on about the same things, but it’s time I tell you how I’m feeling. It’s time for change. […]

The real estate industry is changing and it’s going to have huge consequences for Buyers, Sellers and real estate agents. Today, I bring out my crystal ball and share what I think will happen: Prediction #1: Shifting Consumer Needs Change the Role of the Agent As consumers continue to become more informed via online research, we’re […]

Facebook is littered with groups for real estate agents, and while most of them are great online debates and learning/networking opportunities, the odd discussion makes my skin crawl. Today I saw a discussion (with over 90 comments) on a public Facebook group about the Pop Tart Agent. It was the first time I’d heard the […]

I look at a lot of MLS listings and real estate marketing. Here’s what drives me nuts: If “the pictures don’t do it justice” – hire a photographer. Just because you call it a loft, that doesn’t mean it is a loft. A traditional condo with 8 foot ceilings in a 30-storey building? Not a […]

What many Sellers don’t realize, is that some Toronto real estate agents charge a ‘marketing fee’ to the agent who brings the Buyer. It varies from $25-$250 and comes out of the commission amount they are offering the agent who brings the Buyer. While it’s a small percentage of agents who do this and it […]

Brendan and I have recently been on the search for a few REALTORS outside of Toronto to help with some family real estate purchases and sales. It’s been a while since we’ve been on the receiving end of what Buyers and Sellers experience when interacting with agents, and needless to say, it wasn’t pretty: We […]

Dear New Agent, Congratulations on passing the Phase 3 exam! You’re about to embark on an exciting new adventure in one of the world’s hottest real estate markets. It wasn’t that long ago that I was you – shiny real estate license in hand, ready to take on the world. Looking back on those days now, […]

Dear Real Estate Industry… Yea, I’m talking to you. I guess more specifically, I’m talking to all the brokerages out there and the powers-that-be that dictate how this industry operates. It seems to me that you haven’t changed in a really long time and sometimes, though I hate to admit it, I’m embarrassed to be part […]