More Marketing Exposure = More $$$

Most of our Sellers hire the BREL team because of the unparalleled marketing exposure we give their homes.

While every home we list for sale has its own custom targeted marketing plan, our marketing is usually directed at 3 audiences:

  1. Ready Buyers actively looking to buy a home like yours
  2. Buyers not actively looking to buy a home or not looking for a home like yours
  3. Real estate agents working with Buyers

Expect More…Marketing

The BREL team’s marketing plans involve the following 5 strategies:

1.  Make Buyers fall in LOVE

Truth: Buyers who fall in love pay more.
To help make the love connection, we invest in:

  • Professional HDR photography
  • Interactive online tours or video
  • Floor plans
  • Engaging marketing copy
  • Stunning print marketing

2.  Get in front of more Buyers ONLINE

Truth: 95% of Buyers search online for a home; 51% of Buyers first see the home they buy online.
Our greatest strength is reaching potential Buyers where they’re already spending their time: online. Our online marketing plan includes:

  • Promotion on our website, where 60,000+ people visit each month
  • An individual property website
  • Social media promotion to our more than 10,000 fans and followers
  • Targeted advertising on Facebook and Google
  • Email marketing to our database of potential Buyers and investors
  • Syndication to more than 7,000 websites including www.realtor.ca, all the major brokerage franchise websites (RE/MAX, Sutton Group, Royal LePage, etc.), Craigslist, Kijiji, Homezilla, Homefinder, Point2Homes, The Real Estate Book…

3.  Get in front of more FOREIGN Buyers

Truth: Non-resident Buyers are an important part of the Toronto real estate market.
Here’s how we reach foreign Buyers:

  • Our website receives more than 100,000 international visitors annually
  • Our listings are syndicated across all major international real estate websites. We reach foreigners on 89 real estate websites in 39 countries on 5 continents
  • Every property we list is featured on WorldProperties.com and juwai.com (the #1 website for Chinese home Buyers)

4.  Get in front of more Buyers OLD SCHOOL

Truth: Part of any comprehensive marketing campaign is reaching people in traditional ways. Our ‘old school’ plan includes:

  • Beautiful ‘For Sale’ signage that gets noticed
  • Professionally-designed colour feature sheets
  • Neighbourhood infographics
  • Public open houses
  • Just-listed postcards (sometimes)

5.  Get in front of more Buyers through their AGENTS

Truth: Most homes are sold with the help of another agent who represents the Buyer. It pays to market to them.
Our marketing plan to reach other real estate agents includes:

  • Listing on the Toronto MLS
  • Targeted email marketing to our database of 40,000+ agents
  • Exclusive open houses for agents
  • Targeted Facebook advertising
  • Pre-showing education packages

Contact Us

Send us a message below, call us at 416-274-2068 or text 416-827-0789.

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