Facebook is littered with groups for real estate agents, and while most of them are great online debates and learning/networking opportunities, the odd discussion makes my skin crawl.
Today I saw a discussion (with over 90 comments) on a public Facebook group about the Pop Tart Agent. It was the first time I’d heard the term “Pop Tart Agent”. From what I can gather, it’s a derogatory term for the real estate agent who drops everything when a buyer or seller calls and wants to see a property or find out how much their home is worth.
The conversation thread started like this:
“In an effort to raise the bar regarding Pop Tart Agents – how do you serve the public, get your listing sold, yet educate consumers that we work by appointment and with prequalified buyers only? I told one buyer yesterday that my schedule was booked until Monday but I’d be happy to get them in early next week – what date or time is good for them – and they hung up on me. Our society is filled with instant gratification. “I want it and I want it now.” That buyer will likely call other agents until one jumps to do the appointment.”
….wait a minute….Isn’t that our job? Isn’t that called ‘service’?
And then agents started making comments like this:
“People who are buying or selling do feel a sense of entitlement. “
“In general, we are our own worst enemy jumping to every request at a moments notice (say, a text by a client needing something) or not qualifying appropriately. I compare it to spoon feeding your children when they are 16.”
“The pop tart agent caters to the Veruca Salt (I want the world, I want the whole world and I want it now) consumer.”
Gobsmacked? Me too.
Real estate is a SERVICE business. Our job is to be AVAILABLE to our clients. Our goal should be to SELL YOUR HOME or help you BUY A HOME even if isn’t convenient for us.
So go-ahead…call me a Pop Tart Agent. I’d like to think my clients deserve that.
Though this particular Facebook group’s discussions are public, I’ve decided to withhold the names of the agents I’ve quoted above. Maybe, just maybe, they’ll realize what business they’re in and re-think what they posted.